THE VILLAINOUS LAIR OF AN ARTICULATE MASTERMIND
BRANDICE WILSON
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MX-5 MIATA
Create a vehicle page for the 2012 Special Edition Mazda MX-5 Miata to generate interest, communicate its rarity, and showcase its exclusive features.
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THE LORAX & CX-5
Create co-branded digital executions as part of a cross-media campaign to increase overall awareness of the Mazda CX-5 with SKYACTIV® TECHNOLOGY and its fuel efficiency.
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SKYACTIV® TECHNOLOGY
Increase awareness and generate interest in SKYACTIV® TECHNOLOGY. Educate the public about Mazda’s new engineering platform and its benefits through entertaining and easy-to-learn messages.
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PRODUCT ADVANTAGE
Create national product advantage and conquest banners to communicate the vehicles’ strongest features and comparisons against the competition.
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Y LIGHTING
Increase brand equity and elevate lighting fixtures in the minds of consumers as a main aspect of interior decor and design.
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MAGNOLIA ACUPUNCTURE
Create educational CRM pieces to educate potential customers on the benefits and myths of acupuncture. Acquire new customers by promoting a new, affordable group acupuncture class.
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DIANA F+
Encourage customers to share the brand with their friends through experiential interactions with the lomography movement, the brand, and the product.
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BIANKA IN BOVINELAND
A deliciously fiendish excerpt from the slightly embellished memoir Bianka In Bovineland.
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HOLGA
Generate interest in the product and analogue photography as a movement by juxtaposing the tangible permanence of analogue film with the discardable nature of plastic cameras.